This is ME.
I am Doctor Fedrik – ‘Walking Book’.
I am not hiding.
I am very much visible.
People know my face very well, but what we are doing here is very important.
My handsome face will be a distraction.
You don’t want my facial and tonal charm to stop you from focusing. 
I want you to concentrate on the topic you bring…
…because IT IS YOUR LIFE.
What field of human endeavor are you operating in?